This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Intense relationships Few suppliers Just-in-time (JIT) Emphasis on personal selling Relationship is enduring and complex Diverse group makes decisions B2C Demand: Advertising is important Entire products are bought Nature of the buying unit: Standardized product Products goes through several intermediate links before reaching the consumer Relationships: Individual makes decision Short-term relationships Infrequent contact between buyer and seller...
View Full Document
- Spring '10