B2B Assignment

B2B Assignment - Intense relationships Few suppliers...

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Akriti Trehan MK 320: Principles of Marketing Student ID: 0155799 B2B Demand: Components to products are being bought as opposed to whole products. Less advertising Personal selling Few buyers buy large quantities Derived Demand Volatile Demand Joint Demand Geographic concentration of units Inelastic Demand Competitive bidding for unique items Nature of the buying unit: Buyers inspects seller’s facilities Formal buying process Buying center Short direct channels to market Technical Relationships: Long term relationships
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Unformatted text preview: Intense relationships Few suppliers Just-in-time (JIT) Emphasis on personal selling Relationship is enduring and complex Diverse group makes decisions B2C Demand: Advertising is important Entire products are bought Nature of the buying unit: Standardized product Products goes through several intermediate links before reaching the consumer Relationships: Individual makes decision Short-term relationships Infrequent contact between buyer and seller...
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B2B Assignment - Intense relationships Few suppliers...

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