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Unformatted text preview: • Intense relationships • Few suppliers • Just-in-time (JIT) • Emphasis on personal selling • Relationship is enduring and complex • Diverse group makes decisions B2C Demand: • Advertising is important • Entire products are bought Nature of the buying unit: • Standardized product • Products goes through several intermediate links before reaching the consumer Relationships: • Individual makes decision • Short-term relationships • Infrequent contact between buyer and seller...
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- Spring '10
- Marketing, Demand Volatile Demand, Inelastic Demand Competitive, Demand Geographic concentration, D iverse group