This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: • Intense relationships • Few suppliers • Just-in-time (JIT) • Emphasis on personal selling • Relationship is enduring and complex • Diverse group makes decisions B2C Demand: • Advertising is important • Entire products are bought Nature of the buying unit: • Standardized product • Products goes through several intermediate links before reaching the consumer Relationships: • Individual makes decision • Short-term relationships • Infrequent contact between buyer and seller...
View Full Document
This note was uploaded on 03/06/2010 for the course MKT MK 320 taught by Professor Anjusethi during the Spring '10 term at Clarkson University .
- Spring '10