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Unformatted text preview: to represent, or match, particular prototypes. It also may lead one to ignore relative information. It causes us to use common sense, or use simple association. The participants may have recalled shouting being done and a man. Using common sense, they would say the man was the one doing the shouting. Confirmation Bias is the tendency to search for information that confirms ones preconceptions. We overlook all information that conflict with our own beliefs. We picture man as the physical stronger kind than woman, and therefore associate anything aggressive to man. The participants may have done the same thing; associate the shouting with the man. Framing is the way an issue is posed. How an issue is framed can significantly affect decisions and judgments. They may have thought what was the man doing? and recalled shouting. Intermingling the two can lead the participant to believe the man was doing the shouting....
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- Spring '10