3305 SP09 Bb - ch15 adpr

3305 SP09 Bb - ch15 adpr - the audience is listening big...

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the audience is listening
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1 | 2 Dr. Christopher P. Blocker © big ideas - types of advertising - developing an ad campaign - effects of advertising - public relations
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Dr. Christopher P. Blocker © advertising: paid non-personal communication about an organization and its products transmitted to a target audience through mass media corporate identity institutional advertising advocacy pioneering competitive comparative product advertising
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Dr. Christopher P. Blocker ©
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Dr. Christopher P. Blocker © creative decisions for ad campaign set advertising objectives identify benefits develop appeal evaluate campaign results evaluating results helps marketers adjust objectives for future campaigns execute message
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Dr. Christopher P. Blocker © advertising appeals Profit Health Love or romance Fear Admiration Convenience Fun and pleasure Vanity and egotism Environmental Consciousness Product saves, makes, or protects money Appeals to body-conscious or health seekers Used in selling cosmetics and perfumes Social embarrassment, old age, losing health
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch15 adpr - the audience is listening big...

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