3305 SP09 Bb - ch02 planning-implement-control

3305 SP09 Bb - ch02 planning-implement-control - Dr...

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Unformatted text preview: Dr. Christopher P. Blocker © how marketing gets done how marketing gets done 1. strategic planning 2. resources ↔ oppor tunities 3. cor porate, unit, functional 4. marketing plans 5. implementation Dr. Christopher P. Blocker © what is str ategy? linear str ategy process of establishing a mission and for mulating goals, cor porate strategy, marketing objectives, marketing strategy, and a marketing plan. marketing strategy marketing implementation marketing control 2-5 str ategy as cr aft (non-linear, cir cular ) ongoing craft of a maintaining a strategic fit between the organization’s goals, capabilities, and its changing opportunities. Dr. Christopher P. Blocker © 1 | 7 Dr. Christopher P. Blocker © str ategy a lá M intzber g i n t e n t i o n a l s t r a t e g y non-realized strategy d e l i b e r a t e s t r a t e g y realized strategy e m e r g e n t s t r a t e g y par adox of str ategy-strategy as a systematic process unifying str ucture, continuity, memor y-strategy as an emergent jour ney r isk taking, intuition, exper ience, speed 1 | 9 Dr. Christopher P. Blocker © how marketing gets done...
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch02 planning-implement-control - Dr...

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