3305 SP09 Bb - ch04 global marketing

3305 SP09 Bb - ch04 global marketing - the world is flat or...

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the world is flat … or is it? [ reaching global markets ]
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1 | 2 big ideas importance, benefits, fears global global marketing strategy? culture what do we mean by a global economy? regional economic integration (REI) market entry strategy
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1 | 3 importance and benefits of globalization benefits to U.S. economy “Dell theory of conflict prevention” expands economic freedom, spurs competition, increases living standards access to capital, markets, technology but
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1 | 4 Dr. Christopher P. Blocker © it is not always so popular - job loss - risks associated
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1 | 5 global industry where firm’s competitive position in one country is affected by its position in others A key question facing managers is the extent of globalization of their industry. Every industry has global aspects
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1 | 6 Core Business Strategy Core Business Strategy Country A Country B Country C Country D 1. develop core 1. develop core business strategy business strategy
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch04 global marketing - the world is flat or...

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