3305 SP08 Bb - ch05 consumer behavior

3305 SP08 Bb - ch05 consumer behavior - the quest to buyers...

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Dr. Christopher P. Blocker © the quest to understand buyers getting inside the consumer’s black box
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1 | 2 Dr. Christopher P. Blocker © big ideas - consumers nature of purchase buying decision process influences
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Dr. Christopher P. Blocker © consumers : purchasers and household members who consume or benefit from products - do not buy products to make other products. consumer buying behavior : decision processes and acts [ as ] of people involved in buying and using products. consumer behavior
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Dr. Christopher P. Blocker © involvement: individual’s intensity of product interest and the importance of the product for that person involvement levels - low / high - enduring involvement - situational involvement problem solving - routinized response behavior - limited problem solving - extended problem solving
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Dr. Christopher P. Blocker © impulse buying! - top 5 : music, clothing, magazines, ornaments, body care - considerations : identity related emotional purchase context product style use related physical features financial
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1 | 6 Dr. Christopher P. Blocker © consumer decision process 5-stage purchase decision process
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3305 SP08 Bb - ch05 consumer behavior - the quest to buyers...

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