3305 SP09 Bb - ch9-10 product and NPD

3305 SP09 Bb - ch9-10 product and NPD - what is a product?...

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what is a product? … really? and branding … the big fundamental
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good service idea event place person total product what’s the “stuff” of a product? what can it be?
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8-3 a complex bundle of benefits
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consumer product classifications
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1 | 5 business products materials and parts raw materials component parts - finished items ready for assembly or need little processing capital items installations accessory equipment supplies / services process materials -used in production mro supplies -maintenance, repair, and operating items not part of final product services -intangible products in operations
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product line and mix - item - line - mix (total group of products) - width of mix (number of product lines) - depth of mix (avg. number of products per line)
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1 | 7 managing existing products modification to: the line (extend/contract) the product quality functional changes aesthetic changes re-positioning iPod evolution
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch9-10 product and NPD - what is a product?...

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