3305 SP09 Bb - ch12 channels and supply chain

3305 SP09 Bb - ch12 channels and supply chain - welcome...

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welcome back
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welcome back! inspiration: 30 day challenge! next 30 days will differentiate the good from great 3 milestones, working as a team determine the story you can tell, what you put into it beyond the grade
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market research results milestone how were your objectives met? final survey or interview guide used (in PPT) highlight the changes you made from your 1 st draft and research design milestone how it was implemented (sampling)? how was it analyzed (process) what are key results/points what was confirmed? what surprised you? how will you change your project? summarize/collapse/be visual (details in notes)
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exam 2 chapters 8-13 (6 chapters, 50 multiple choice) again goal here is: (1) learning the language of marketing and, (2) understanding marketing’s philosophies, logic, and major decision areas. similar to exam 1 in level of difficulty this mix of chapters probably contains a little more complexity than first exam but only covers 6 chapters instead of 7
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other reminders rookie consumer assignment Keller panel extra credit opportunities
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supply chains connect everything
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1 | 7 big ideas - marketing channels - supply chain management - channel types, structures, strategies - distribution
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marketing channel set of interdependent organizations that ease
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch12 channels and supply chain - welcome...

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