3305 SP09 Bb - ch13 retailing

3305 SP09 Bb - ch13 retailing - shopping. big ideas -...

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shopping.
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1 | 2 big ideas - creating value in retail - “big picture” types of retail - “non-store” retailing - strategic issues
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1 | 3 retailers help create value help us choose products the shopping experience facilitate comparisons enhance product value additional services think of a retailer you spend a lot of money with and tell me what you like about them?
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ownership level of service product assortment price classifying retailers (1) independent, (2) chain, (3) franchise self service … full service broad, medium, narrow margins, suggested retail vs. off-price discounters
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note about exam 2 regarding retailer types – I will not require you to know fine-grained distinctions within a category (ex. is BestBuy a specialty store or a specialty discount store) --- rather across categories – and with greater attention on other (non-store type) concepts in the chapter– which is why I will go through slides 6-14 fairly quickly.
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- high traffic - atmosphere - wide selection by dept. - personal assistance
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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3305 SP09 Bb - ch13 retailing - shopping. big ideas -...

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