Quiz1 - R eview Assessment: Chapter 1 Q uiz User Submitted...

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Review Assessment: Chapter 1 Quiz User Mike Hung Submitted 1/14/09 11:31 PM Name Chapter 1 Quiz Status Completed Score 4 out of 5 points Time Elapsed 0 hours, 16 minutes, and 47 seconds out of 0 hours and 20 minutes allowed. Instruction s Questi on 1 0.5 out of 0.5 points A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. These activities are all a part of: Selected Answer: marketing Correct Answer: marketing Feedbac k: This description contains three of the four main activities included in the marketing function. Many students may mistakenly believe that marketing is only concerned with promotion. Questi on 2 0.5 out of 0.5 points _____ is a key ingredient in the philosophy of marketing; it occurs when people give up something in order to receive something that they would
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rather have. Selected
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Quiz1 - R eview Assessment: Chapter 1 Q uiz User Submitted...

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