Quiz2 - Questio n1 0.5 out of 0.5 points _ is the...

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Questio n 1 0.5 out of 0.5 points _____ is the managerial process of creating and maintaining a fit between the organization's objectives and resources and evolving market opportunities. Selected Answer: Strategic planning Correct Answer: Strategic planning Questi on 2 0 out of 0.5 points Which of the following statements about a marketing plan is true? Selected Answer: All of the statements about a marketing plan are true. Correct Answer: A marketing plan is created so an organization can meet its marketing objectives. Feedbac k: By definition, marketing plans are written. Several steps of the marketing plan can be done at the same time. The content of marketing plans varies. Questi on 3 0.5 out of 0.5 points The _____ answers the question, "What business are we in, and where are we going?" Selected Answer: mission statement Correct Answer: mission statement Questi on 4 0.5 out of 0.5 points Carefully specified marketing objectives should NOT be used as a:
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Selected Answer: method to appeal to all market
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Quiz2 - Questio n1 0.5 out of 0.5 points _ is the...

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