Quiz5 - Questio n1 0.5 out of 0.5 points The processes...

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Questio n 1 0.5 out of 0.5 points The processes individuals use when making a purchase decision are called _____. This is also the reason individuals recognize and respond to the distinctive lettering used on Coca-Cola cans, the shape of the Nike swoosh, and the color of a can of Campbell soup. Selected Answer: consumer behavior Correct Answer: consumer behavior Feedback : Consumer behavior describes how consumers make purchase decisions. Questio n 2 0.5 out of 0.5 points The steps of the consumer decision-making process in order are: Selected Answer: need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation Correct Answer: need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation Questio n 3 0.5 out of 0.5 points People tend to be more satisfied with a purchase if: Selected Answer: they obtain additional information that reinforces their decision Correct Answer: they obtain additional information that reinforces
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Quiz5 - Questio n1 0.5 out of 0.5 points The processes...

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