Quiz8 - Questi on 1 0.5 out of 0.5 points A regional...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Questi on 1 0.5 out of 0.5 points A regional supermarket chain gathers monthly information from the same consumers. It continuously monitors the in-store promotions the consumers are exposed to and records their purchases. It uses the mail to send different promotions to different areas, and consumers complete diaries recording grocery purchases in return for a small fee. This is an example of: Selected Answer: a scanner-based research system Correct Answer: a scanner-based research system Feedbac k: Scanner-based research systems gather information over time from a single panel of respondents using UPC scanner information gathered over a period of time. This is an attempt to develop an accurate picture of the direct causal relationship between marketing efforts and actual sales. Questi on 2 0.5 out of 0.5 points A(n) _____ is an interactive, flexible information system that enables managers to obtain and manipulate information as they are making decisions. Selected
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

Page1 / 4

Quiz8 - Questi on 1 0.5 out of 0.5 points A regional...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online