Quiz9 - R eview Assessment: Chapter 9 Q uiz User Submitted...

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Review Assessment: Chapter 9 Quiz User Mike Hung Submitted 2/24/09 12:29 AM Name Chapter 9 Quiz Status Completed Score 4.5 out of 5 points Time Elapsed 0 hours, 17 minutes, and 47 seconds out of 0 hours and 20 minutes allowed. Instruction s Questi on 1 0.5 out of 0.5 points Lands' End, a catalog retailer, offers a written satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty. Selected Answer: express Correct Answer: express Questi on 2 0.5 out of 0.5 points A _____ is everything, both favorable and unfavorable, that a person receives in an exchange. It can be tangible, intangible, a service, an idea, or a combination of these things.
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Selected Answer: product Correct Answer: product Questi on 3 0.5 out of 0.5 points Why is creation of a product the starting point for the marketing mix? Selected Answer: Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified. Correct
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Quiz9 - R eview Assessment: Chapter 9 Q uiz User Submitted...

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