Quiz12 - Questio n1 0.5 out of 0.5 points A _ is a business...

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Questio n 1 0.5 out of 0.5 points A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer. Selected Answer: marketing channel or channel of distribution Correct Answer: marketing channel or channel of distribution Questio n 2 0.5 out of 0.5 points Marketing channels can achieve economies of scale through: Selected Answer: specialization and division of labor Correct Answer: specialization and division of labor Questio n 3 0.5 out of 0.5 points The major characteristic that is used to differentiate between types of intermediaries is whether they: Selected Answer: take title to the products they sell Correct Answer: take title to the products they sell Feedback : Marketing channels increase the efficiency of the buying and exchange process by reducing the number of contacts between buyers and sellers. Questio n 4 0.5 out of 0.5 points Agents and brokers: Selected Answer: do not take title to merchandise Correct
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Quiz12 - Questio n1 0.5 out of 0.5 points A _ is a business...

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