Quiz14 - Questio n1 0.5 out of 0.5 points In 2006 the NBC...

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Questio n 1 0.5 out of 0.5 points In 2006, the NBC television network used advertising, personal selling, public relations, and sales promotion to communicate with its target audience about its new show Kidnapped . The television network’s _____ described its plan on how to use these tools most effectively. Selected Answer: promotional strategy Correct Answer: promotional strategy Feedback : Promotional strategy is a plan for the optimal use of the elements of the promotion mix. Questio n 2 0.5 out of 0.5 points _____ is any form of sponsor-identified, impersonal paid mass communication. Selected Answer: Advertising Correct Answer: Advertising Questio n 3 0.5 out of 0.5 points _____ is a purchase situation in which two or more people communicate in an attempt to influence each other. Selected Answer: Personal selling Correct Answer: Personal selling Questio n 4 0.5 out of 0.5 points _____ is the process by which we exchange or share meanings through a common set of symbols. People also assign meanings to feelings, ideas,
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Quiz14 - Questio n1 0.5 out of 0.5 points In 2006 the NBC...

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