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Quiz16 - Questio n1 What are the two types of sales...

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Questio n 1 0.5 out of 0.5 points What are the two types of sales promotion? Selected Answer: consumer and trade Correct Answer: consumer and trade Questi on 2 0.5 out of 0.5 points When Jane Ming purchased a subscription to Southern Living magazine, she received a free cookbook entitled Christmas Cookies . The cookbook is an example of a(n): Selected Answer: premium Correct Answer: premium Feedbac k: An extra item offered to consumers along with their purchase is a premium. Questi on 3 0.5 out of 0.5 points _____ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying. They are targeted to consumers. Selected Answer: Point-of-purchase displays Correct Answer: Point-of-purchase displays Questi on 4 0 out of 0.5 points Schwinn Cycling and Fitness, Inc., is offering a chain of sporting goods superstores a 20 percent discount on all Schwinn bicycles if the stores will run their own special promotion on the new Schwinn Paramount Titanium bikes. Schwinn is offering a:
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