Study Guide Final Exam SP2009

Study Guide Final Exam SP2009 - M3305 Study Guide for Final...

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M3305 Study Guide for Final Exam Class, the exam will consist of 100 multiple choice questions based on content for chapters 1-19 The exam will be closed notes/closed book and you will need to bring a pencil. The level of difficulty will require you to understand and remember: important definitions/concepts we’ve covered in class thus far, as well as distinguish them from each other. So, if I list a term below – like “market segmentation” what I want you to know is: what the term means, what it does not mean, be able to identify it and recognize examples in a business context, and know any relevant sub-parts, illustrated in the text, etc. Terms in italics – I would define as key terms for the entire course, so you might do well to know those really well. All terms may be included on the exam, those are just more fundamental. Ch. 1: An Overview of Marketing What is an exchange, what it is not Customer value Customer satisfaction Marketing management philosophies The marketing concept Relationship marketing Ch. 2: Strategic Planning Marketing strategy , marketing plan SWOT (strengths, …) Competitive advantage, types, sustainable Strategic alternatives, types Target market strategy Implementation, evaluation and control Ch. 3: Social Responsibility, Ethics, and Marketing Environment Corporate social responsibility Sustainability Pyramid of social responsibility Ethics, morals Morality of business ethics, three levels Generations (tweens, Y, etc.), Environmental factors (economic…) Ch. 4: Developing a Global Vision Global marketing, benefits/rewards Global market standardization/adaptation Culture Economic/Technological Political structure Major agreements (NAFTA, EU, etc.) Entry strategies (exporting, etc.)
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This note was uploaded on 03/08/2010 for the course MKT 3305 taught by Professor Blocker during the Spring '07 term at Baylor.

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Study Guide Final Exam SP2009 - M3305 Study Guide for Final...

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