BS 1 Competitive Strategy--Key

BS 1 Competitive Strategy--Key - 201 Competitive Strategy 1...

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1 Competitive Strategy Market Niche – focus Broad Emphasis Cost leadership 1. proximity to key suppliers 2. vertical integration 3. economies of scale 4. susceptible to becoming inflexible Differentiation 1. reduce its customers’ cost 2. susceptible to a failure to innovate 3. high quality 4. unique 1. A company relies heavily on vertical integration to compete in its product market. Its product market is wide and broad based . What type of strategy is the company using? a. low cost leadership b. differentiation c. focused low-cost leadership strategy d. a or c e. none of the above 2. A company competes by finding ways to reduce its customers’ cost . The company’s customers are generally white males between the ages of 18 and 26. What type of strategy is the company using? a. low cost leadership b. differentiation c. focused differentiation strategy d. focused low-cost leadership strategy e. b or c f. none of the above 3. A company prides itself on its rapid response to customers’ unique manufacturing specifications. What type of strategy is the company using? a.
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BS 1 Competitive Strategy--Key - 201 Competitive Strategy 1...

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