L14Oct090.306 - Lect 14: Local Markets; Brand Names FRE 306...

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Lect 14: Local Markets; Brand Names FRE 306
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Lec 15 Price Discrimination; Brand Names, Investment Appraisal Local vs Agribusiness Food Firms “Agribusiness” said to dominate food markets Whatever the merits of this claim in national or international markets, it is not so at local food market level Many small firms in local markets to supply food, meet demand for higher quality foods, and for “local” products ( consumers placing more value on local products and BC-grown foods; permits higher prices, this segment of market growing; income- elastic demand?) Such niche markets often filled by small firms; sometimes they grow to become medium-scale firms, evolve to become national or international market players Pattern to which commodities, firm types, marketing strategies, or regulatory types follow this evolution?
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100-Mile Diet: arguments Demand for local food has now taken on a new life in form of desirability of choosing your food so it is produced within 100 miles (so-called 100 mile diet) What are the arguments? Saves the planet due to lowering of transport costs and apparent externality of carbon release (CO2 causing climate change), plus pollution of exhaust gases more broadly Supports local farmers and maintains local jobs Increases food safety compared to importing foods Q: Is this a private matter or a public matter (is it simply personal choice, or is it socially desirable)? Lec 15 Price Discrimination; Brand Names, Investment Appraisal
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100-Mile Diet: Counter-arguments? Externality of GHGs that impose costs of global warming
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This note was uploaded on 03/09/2010 for the course LFS FRE 306 taught by Professor Barichello during the Winter '09 term at The University of British Columbia.

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L14Oct090.306 - Lect 14: Local Markets; Brand Names FRE 306...

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