3 - Market Strategy Marketing Management Spring 2009 Jinsuh...

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Market Strategy Marketing Management Spring 2009 Jinsuh Lee
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 2 The Marketing Concept Analyze Market Opportunities - Consumer Analysis - Competitive Analysis - Environmental Analysis Market Research Formulate the Marketing Mix - Product - Promotion - Pricing - Distribution/Place Select Target Markets - Segmentation - Targeting - Positioning
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 3 From Strategy to Implementation Marketing Strategy Marketing Performance Implementation Climate and Culture Action Programs Decision and Reward Organizational Structure Human Resources
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 4 The Marketing Process Target Consumers Product Place Price Promotion Competitors Marketing Intermediaries Publics Suppliers Demographic- Economic Environment Technological- Natural Environment Political- Legal Environment Social- Cultural Environment
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 5 The Market Environment M_____ environment Forces close the company that affect its ability to serve customers – the company, suppliers, customer markets, and competitors. M_____ environment Larger societal forces that affect the microenvironment – demographic, economic, natural, technological, political, and cultural forces.
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 6 The Microenvironment The C_______ All department groups in organization S______ Resources needed to produce goods/services C_______ The key to marketing activities C_________ They provide alternatives for customers to consider P_______ Investors, media New trend MIS
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Spring 2009 - MGMT 324 Jinsuh Lee - Purdue University 7 What is a M______ I_______ S_____ (MIS)? A
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This document was uploaded on 03/09/2010.

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3 - Market Strategy Marketing Management Spring 2009 Jinsuh...

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