Roland Barthes - Mythologies

Roland Barthes - Mythologies - MYTHOLOGIES MYTHOLOGIES...

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MYTHOLOGIES Books by Roland Barthes A Barthes Reader Camera Lucida Critical Essays The Eiffel Tower and Other Mythologies Elements of Semiology The Empire of Signs The Fashion System The Grain of the Voice Image-Music-Text A Lover's Discourse Michelet Mythologies New Critical Essays On Racine The Pleasure of the Text The Responsibility of Forms Roland Barthes The Rustle of Language Sade / Fourier / Loyola The Semiotic Challenge S/Z Writing Degree Zero 2 MYTHOLOGIES Roland Barthes Selected and translated from the French by ANNETTE LAVERS THE NOONDAY PRESS - NEW YORK FARRAR, STRAUS & GIROUX
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3 Translated from the French Mythologies (c) 1957 by Editions du Seuil, Paris Translation (c) 1972 by Jonathan Cape Ltd. All rights reserved Library of Congress catalog card number: 75-185427 Of the essays reproduced in this book, "The World of Wrestling" first appeared in Esprit, "The Writer on Holiday" in France- Observateur , and the remainder in Les Lettres Nouvelles . Manufactured in the United States of America Twenty-fifth printing, 1991 4 Contents TRANSLATOR'S NOTE 7 PREFACE TO THE 1970 EDITION 9 PREFACE TO THE 1957 EDITION 11 MYTHOLOGIES The World of Wrestling 15 The Romans in Films 26 The Writer on Holiday 29 The 'Blue Blood' Cruise 32 Blind and Dumb Criticism 34 Soap-powders and Detergents 36 The Poor and the Proletariat 39 Operation Margarine 41 Dominici, or the Triumph of Literature 43 The Iconography of the Abbé Pierre 47 Novels and Children 50 Toys 53 The Face of Garbo 56 Wine and Milk 58 Steak and Chips 62 The Nautilus and the Drunken Boat 65 The Brain of Einstein 68 The Jet-man 71 The Blue Guide 74 Ornamental Cookery 78 Neither-Nor Criticism 81 Striptease 84 The New Citroën 88 Photography and Electoral Appeal 91 The Lost Continent 94 Plastic 97 The Great Family of Man 100 The Lady of the Camellias 103 MYTH TODAY 109 Myth is a type of speech 109 Myth as a semiological system 111 The form and the concept 117 The signification 121
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5 Reading and deciphering myth 127 Myth as stolen language 131 The bourgeoisie as a joint-stock company 137 Myth is depoliticized speech 142 Myth on the Left 145 Myth on the Right 148 Necessity and limits of mythology 156 6 Translator's Note The style of Mythologies , which strikes one at first as being highly poetic and idiosyncratic, later reveals a quasi-technical use of certain terms. This is in part due to an effort to account for the phenomena of mass culture by resorting to new models. First and foremost among such models, as indicated in the Preface, is linguistics, whose mark is seen not so much in the use of a specialized vocabulary as in the extension to other fields of words normally reserved for speech or writing, such as transcription , retort , reading , univocal (all used in connection with wrestling), or to decipher (plastics or the 'good French Wine'). The author's teaching is also associated with a rediscovery of ancient rhetoric, which provides one of the connotations of the word figure when it is used in connection with cooking or wrestling. Spectacle
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This note was uploaded on 03/10/2010 for the course ENG 40 taught by Professor Cook during the Fall '09 term at Georgetown KY.

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Roland Barthes - Mythologies - MYTHOLOGIES MYTHOLOGIES...

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