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Sample Test - Sample Test 1 Questions Multiple-Choice 1 To...

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Sample Test 1 Questions Multiple-Choice 1. o To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the _____ element of the market mix. A. product B. price C. production D. promotion 2. ( An) __________ is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 3. A Marketing Information System gathers information from 4. rFirms that produce numerous products with diverse marketing mixes designed to satisfy smaller segments are said to practice 5. hThe process of dividing the total market into several homogenous groups is called A. marketing penetration. B. marketing mixing. C. marketing gridding. D. market segmentation 6. s As a marketing manager, you would be involved in all except which one .of the following tivities except 7. hThe essence of marketing is the exchange process in which
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8. Which of the following can be said with regard to marketing and selling? 9. A television production company was looking for an idea for a new show and approached Emeril Lagasse, a charismatic Cajun chef that frequently appears on the Food Channel. It was decided that the production company would build a show based around Lagasse’s life. While the casting of the popular Lagasse insured that people would watch the first couple shows, poor scripts led to the cancellation of the show. In terms of the SWOT analysis, the casting of Lagasse was a ____, and the poor scripts were a ____. A. strength; weakness B. weakness; threat C. opportunity; threat D. opportunity; strength
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