Exam_1_Study_Guide-1 - MC2000-Spring 2010 Exam 1 Study...

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MC2000-Spring 2010 Exam 1 Study Guide What are the different types of communication? Provide an example of each. Interpersonal – One-on-one communication Ex.) Between two or more people, lots of direct feedback (verbal/nonverbal) from “audience” Intrapersonal – Within-your-own-head communication Ex.) Lots of feedback, especially if you have conversations with yourself or you have multiple personalities. (Sybil – Schizophrenic) Group – One-on-more-than-one communication Ex.) Closer to one-way communication but sender can still get lots of feedback from audience. (Classroom interaction) Mass – Few-to-many communication Ex.) Allows the least amount of feedback from audience, Process involving creators, channels, and society. (News) What is a parsocial interaction? The psychological connections that some media users establish with celebrities that they learn about through the mass media. Ex.) 19 year old girl in Brad Pitt’s clothes asleep in his bed. What is culture and what does it include? Ways of life that are passed on to members of a society through time and that keeps the society together. Ex.) Shared/learned behaviors, beliefs, and values. (Guides you on what to learn, how to work, and where to eat and sleep. Culture helps us make sense of ourselves and our place in the world.) What is convergence and how does it mean for technologies, industry and content? Convergence takes place when content that has traditionally been confined to one medium appears on more multiple media channels.
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Ex.) Cell phones, used to only be able to make calls, but can now send message through text messages instead of just voice messages. You can also browse the internet via cell phone instead of being confined to do so on the computer. W hat are the elements of communication? Three basic elements of communication are source, message, and receiver. The intermediate elements are symbols, noise/filters (can be environmental or psychological, any distorting of the messages), meaning (the meaning the producer/source has and the meaning receiver gets), feedback (occurs only when the source is influenced by the return messages.) What are the disadvantages of the linear model of communication? Problem 1 : It doesn’t distinguish between different types of media/channels Ex.) Radio, newspaper, etc. Problem 2 : It assumes the sender is a concrete rather than a swarm of individuals Problem 3 : There is no feedback. It’s a one-way process Problem 4 : It is linear, Step 1, Step 2, Step 3…. Which doesn’t reflect how we really consume media. Problem 5 : It doesn’t take into consideration convergence. What should a media literate person understand about media, society and
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Exam_1_Study_Guide-1 - MC2000-Spring 2010 Exam 1 Study...

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