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Exam_2_Study_Guide - MC2000 Study GuideExam 2 Spring 2010...

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MC2000 Study Guide—Exam 2 Spring 2010 How does the textbook define a book? A book is printed, a publication printed in multiple copies, comprises of at least 49 pages, has covers, and is not a periodical (magazine/newspaper). What kind of historical impact did books have on society? What about the historical impact of newspapers? In the 1500’s, books began to appear challenging the dominant catholic church and circulating secular ideas. 1500’s – 1700’s widely available books helped encourage protestant reformation, renaissance, growth of science, and democratic ideas So basically books helped encourage religious movements and break from Great Britain (Newspapers on hold) What are the various ways that books can be classified? What are midlist books? Genre (fiction/nonfiction), Hardback (they are the most prestigious but slowest sellers), paperback, trade paperbacks (seen in stores and libraries), mass market paperbacks (seen at newsstands and CVS), consumer books (books we can buy), professional books (made for job industry), education books (textbooks). Midlist books are books that have literary merit but are not obvious blockbusters. How have books become de-intellectualized? They are less about quality and more about profit because of media conglomerates. Also conglomerates are making formula books to help avoid risk. How is the book industry structured (i.e. monopoly, oligopoly, conglomerates, etc.)? In publishing, there are conglomerates and many small bookstores that specialize in a certain area. In distribution, it will mainly be conglomerates. Exhibition, there is an oligopoly between Barnes and Noble, Borders, and Books-A-Million. Why are books not the first mass medium? Not everyone had access to books because of their price and not everyone could read.
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How has new and digital media impacted the book industry? The newspaper industry? Magazines? Publishers are producing books online for purchase and to read. It is also made the printing of books faster. Newspapers are being published online and continuous updates are made to keep getting users to return. Also have dynamic features (RSS Feeds, Podcasts, Mobile feeds) “Hyper local coverage” special web reporters coverage community events and review local restaurants. Magazines? Explain how book publishers reduce risk (think about the best seller lists). Be able to explain the various theories and strategies used (i.e. author track record, media symbiosis, self-fulfilling prophecy, etc.). Quality driven theory – Give the people what they want, produce what audience thinks is popular and what audience thinks is quality. Track record theory – Author track record, genre track record, series track record Media symbiosis Content - Books about the media sell. (Avatar, Instant book, Tiger Woods, Nickelodeon books, Books about movies) Revenue – When a movie buys the rights to make a movie from a book. Also if a movie is big, the book company buys the rights to make it a book. (CSI books, High School Musical) Publicity – Depends on another media for publicity. (Book reviews, Talk show circuits,
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