MC2000 Study Guide—Exam 2
How does the textbook define a book?
A book is printed, a publication printed in multiple copies, comprises of at least 49 pages, has
covers, and is not a periodical (magazine/newspaper).
What kind of historical impact did books have on society? What about the historical impact
In the 1500’s, books began to appear challenging the dominant catholic church and circulating
1500’s – 1700’s widely available books helped encourage protestant reformation, renaissance,
growth of science, and democratic ideas
So basically books helped encourage religious movements and break from Great Britain
(Newspapers on hold)
What are the various ways that books can be classified? What are midlist books?
Genre (fiction/nonfiction), Hardback (they are the most prestigious but slowest sellers),
paperback, trade paperbacks (seen in stores and libraries), mass market paperbacks (seen at
newsstands and CVS), consumer books (books we can buy), professional books (made for job
industry), education books (textbooks).
Midlist books are books that have literary merit but are not obvious blockbusters.
How have books become de-intellectualized?
They are less about quality and more about profit because of media conglomerates. Also
conglomerates are making formula books to help avoid risk.
How is the book industry structured (i.e. monopoly, oligopoly, conglomerates, etc.)?
In publishing, there are conglomerates and many small bookstores that specialize in a certain
In distribution, it will mainly be conglomerates.
Exhibition, there is an oligopoly between Barnes and Noble, Borders, and Books-A-Million.
Why are books not the first mass medium?
Not everyone had access to books because of their price and not everyone could read.