The Book Industry

The Book Industry - The Book Industry A Brief History of...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
The Book Industry A Brief History of Books Universal Education In 1642 Massachusetts became the first colony to pass a law requiring that every child be taught to read Universal education became law in the United States in the 1820s McGuffey’s Eclectic Readers , first published in 1836, used pictures to reinforce vocabulary. There were more than 120 million copies in print by the end of the 1800s The Industrial Revolution Machine-made paper was produced from inexpensive wood pulp instead of cotton and linen fiber Publishers tried to disguise books at both newspaper and magazines to take advantage of lower postage rates In 1914 Congress established a special postal “book rate” because it realized that the distribution of books was good for the country Books and Slavery Narrative of the Life of Fredrick Douglass , a 1845 autobiography, told the horrors of slavery Harriet Beecher Stowe’s Uncle Tom’s Cabin , published in 1851, was the first national best seller The American publishing industry grew after the Civil War After that By the 1920s, publishing was a large profitable business The Book-of-the-Month Club was formed in 1926, followed by the Literary Guild in 1927 Are They Mass Media? The first product produced using mass mediated technology
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Not available to everyone Modern books Consumption is individualized Standards of high performance lower than other media To be a bestseller, a book has to sell 75,000 copies hardback or 100,000 paperback Book Industry Terminology Nearly 50,000 new book titles published and distributed every year Multiple ways to divide books Genre Hardback vs. Paperback (cloth vs. paper) Paperbacks can be further divided Trade paperbacks More expensive, larger, sold to libraries and bookstores Mass Market paperbacks Smaller and cheaper, sold to chain bookstores Shelf life Front list and back list books
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 7

The Book Industry - The Book Industry A Brief History of...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online