BUSI603 BusinessFeasibilityPlan

BUSI603 BusinessFeasibilityPlan - 1 Running head: THE...

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Running head: THE KEYHOLE BUSINESS FEASIBILITY PLAN The Keyhole: Business Feasibility Plan Jeremy Dudley BUSI 603: Entrepreneurship Professor Ness June 26, 2009 1
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The Keyhole: Business Feasibility Plan Company Description The Keyhole is a single-unit, medium-sized fast-casual restaurant that offers free wireless Internet and weekly live music. The restaurant location is at 500 Church Street in Lynchburg, Virginia. The restaurant uses mostly local, fresh ingredients to create its menu that includes sandwiches, wraps, soups, and breads. The Keyhole will also offer gourmet coffee, fruit smoothies, and other made-to-order beverage creations. Free wireless Internet is available to all customers, which makes The Keyhole a convenient stop for people of all occupations who enjoy access to the world-wide-web along with their breakfast, lunch, or dinner. Company Objectives The objectives of The Keyhole restaurant are multi-faceted. The company exists primarily for the financial well being of itself, the owners, and its employees. This is the first responsibility for any business, and the Keyhole is no different. Second, the Keyhole wishes to facilitate a positive environment for dining, conversation, working, and relaxation. Also, the company wishes to convey a generous attitude toward customers, vendors, local farmers, and one another through community involvement, high standards of operation, and everyday excellence in quality customer service throughout all aspects of the business. Specifically, the Keyhole hopes to meet the growing demand for healthier dining options, local ingredients, and a focus on the customer. The company is confident that this demand can be met while still providing convenient wireless Internet access and 2
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weekly live entertainment. The Keyhole will be a meeting ground for businesspeople, college students, and the general community of Lynchburg, Virginia and the surrounding areas. Mission Statement The mission of The Keyhole restaurant is to provide Lynchburg, Virginia residents and passersby with a fast-casual dining experience, convenient access to the Internet, and live entertainment that will allow for healthier food choices and promote the overall interconnectedness of the city of Lynchburg, Virginia. Company Summary Jeremy Dudley has been a Lynchburg resident for the past six years of his life, first as a college student and now as a community citizen. He is a few short months from graduating with a Master’s of Business Administration from Liberty University in Lynchburg, Virginia. He has also worked in various restaurants, including fast-casual and fine dining establishments as both a chef and server, which afford him both kitchen and front of the house experience. Jeremy has also worked in office settings with responsibilities including tax preparation, budget balancing, and accounting. This experience, along with his knowledge of the city of Lynchburg and its people, allows the restaurant to have a potential for success.
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BUSI603 BusinessFeasibilityPlan - 1 Running head: THE...

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