The Keyhole: Business Feasibility Plan
The Keyhole is a single-unit, medium-sized fast-casual restaurant that offers free
wireless Internet and weekly live music.
The restaurant location is at 500 Church Street
in Lynchburg, Virginia.
The restaurant uses mostly local, fresh ingredients to create its
menu that includes sandwiches, wraps, soups, and breads.
The Keyhole will also offer
gourmet coffee, fruit smoothies, and other made-to-order beverage creations.
wireless Internet is available to all customers, which makes The Keyhole a convenient
stop for people of all occupations who enjoy access to the world-wide-web along with
their breakfast, lunch, or dinner.
The objectives of The Keyhole restaurant are multi-faceted.
The company exists
primarily for the financial well being of itself, the owners, and its employees.
This is the
first responsibility for any business, and the Keyhole is no different.
Keyhole wishes to facilitate a positive environment for dining, conversation, working,
Also, the company wishes to convey a generous attitude toward
customers, vendors, local farmers, and one another through community involvement,
high standards of operation, and everyday excellence in quality customer service
throughout all aspects of the business.
Specifically, the Keyhole hopes to meet the growing demand for healthier dining
options, local ingredients, and a focus on the customer.
The company is confident that
this demand can be met while still providing convenient wireless Internet access and