BUSI603 DB Response2b

BUSI603 DB Response2b - DB Response 2b Your recommendation...

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DB Response 2b Your recommendation for Mike concerning the benefits and limitations is key. If Mike does not enter the franchising opportunity with proper expectations, then anything below a moderate level of success will probably be a disappointment to him. Mike should also understand, as you mentioned, that his power his limited (Longenecker, Moore, Petty, & Palick, 2008). Mike should know ahead of time, through adequate research, whether or not he is willing and able to deal with having a corporation as his authority. He should also research to understand the extent to which his authority extends. For instance, can he put an advertisement in a local newspaper or magazine without prior approval from the franchise? Will the franchise pay for local advertising? Another important point you mentioned is the significance of the location of the diner. Looking into reasons why the previous diner failed is also a good idea of something that needs to be examined before he decides to follow through with the
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This note was uploaded on 03/11/2010 for the course BUSI 603 taught by Professor Dr.ellis during the Spring '10 term at Liberty.

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BUSI603 DB Response2b - DB Response 2b Your recommendation...

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