Unformatted text preview: rticles from Approved Journals on that variable Write tentative hypotheses Design first data collection Conduct first Data collection Integrate data results with reading, tentative hypothesis; what is tentative causal explanation? What’s missing, confusing? Read another 1 or 2 articles from Approved Journal Second data collection Write up causal explanation of why things are the way they are Make a few concrete recommendations that address the MGTS 3401 Cummings cause Group Analysis Project
Ask a good Interview Question Translate to a Variable Read Approved Article(s) on Variable
Preliminary Hypothesis Gather Data from Organization
Analysis and Inference Read more Focused Approved Article(s) on Variable
Revised Hypothesis Second, more focused Data Collection Final Analysis of WHY things are the way they are Regarding this variable
MGTS 3401 Cummings Your Recommendations Inference Data MGTS 3401 Cummings Data from which we make an inference
Research Designs ► Case Study ► Field Survey ► Lab Experiment ► Field Experiment Data Collection Techniques ► Structured Observation ► Unstructured interview ► Structured interview ► Survey ► Experiment MGTS 3401 Cummings Types of Interviews Unstructured Interview
►Broad Question ►OpenEnded Semi—Structured Structured Interview Interview
►Standard Questions ►Standard questions ►Single specific topic Question ►Then listen ►Just keep responder focused on topic
►Responder controls for each ►Same order ►Same wording Openended responses length and content of response ►Responder answers on a numerical scale e.g. (1 – 5, or 17). MGTS 3401 Cummings The Perceptual Process
Sensation a b c d e Selection Organization Translation S e n s o r y f i l t e r s S e l e c t i o n f i l t e r s S t i m u l i a c g h l m p r s t v a c g h l m p r s t v a c g h l m p r s t v a&c h p r&s h p r s h p r s u v w x y z MGTS 3401 Cummings Adapted from Pierce & Adapted Gardner, 2002 Gardner, Stimuli interpretation Physical sensation Stimuli organization Stimuli acceptance a c a c List of Short Cut...
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This note was uploaded on 03/11/2010 for the course MKTG 3711 taught by Professor Bhowmick during the Fall '09 term at University of Minnesota Duluth.
- Fall '09