2008_Heallth_Claims_Labeling_on_Foods

2008_Heallth_Claims_Labeling_on_Foods - Marketing Health:...

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Marketing Health: Health-related Claims on Foods and their Regulation Food packaging is often used to convey explicit or implicit information regarding health - related aspects of a food Three general categories of health-related claims used on food packaging: Structure-function statements Qualified Health claims FDA-authorized scientific health claims Strength of evidence weakest strongest
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“Structure-function” statements Relate a food or food component to normative structure or function of the body e.g.: “for healthy bones” “for healthy eyes” * Cannot make reference to a specific disease or condition Structure-function statements do NOT need to be proven valid
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Three general categories of health-related claims used on food packaging: Structure-function statements Qualified Health claims FDA-authorized scientific health claims Strength of evidence weakest strongest
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“Health claim” (FDA definition): Statement that “characterizes the relationship of a nutrient or other substance in the food to a disease or health -related condition” FDA - regulated health claims serve two major functions: 1. To allow companies access to additional marketing strategies while providing for accuracy and consistency in the nature of the claims 2. To provide additional avenues for consumer nutrition education FDA-Authorized Scientific Health Claims
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Implicit (implied) health claims: * "the National Cancer Institute recommends”… (implies reduced cancer risk) * a heart logo (implies reduced CHD risk) Make reference to specific physiological or medical conditions “proven to significantly lower cholesterol” FDA-Authorized Health Claims (con’t) Explicit health claims:
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    I. “Significant scientific agreement” Based on wide literature documentation and scientific testimony II . “Authoritative statements” A scientific agency of the U.S. government (e.g. National Cancer Institute) National Academy of Sciences American Medical Association American Cancer Association etc FDA-Authorized Health Claims (con’t) Two circumstances by which the FDA can authorize scientific health claims for foods :
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2008_Heallth_Claims_Labeling_on_Foods - Marketing Health:...

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