CS10 Final Study Guide

CS10 Final Study Guide - Functions of the Mass Media Medium...

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Functions of the Mass Media Medium functions: tied to individual medium where content is largely irrelevant (ex: the “romantic function” of a movie) Content functions: content provides information, the specific info that a medium is trying to convey (ex: provide political candidate info, provide weather advisements) Manifest functions: obvious, intended functions (ex: listening to the radio to learn about the world) Latent functions: unintended, hidden subconscious functions (ex: listening to the radio to avoid talking to spouse) Societal functions: (PECS Never Numb) Status conferral: media can confer status on subject of story; tells you these things are important; brings attention to an issue Passing on norms, values, and traditions: informing you of important American traditions, causes “homogenization” of values and traditions Narcotizing: distorts your senses, focus on the superficial and entertaining rather than substance. Services political system: leaders communicate to the people Creates social cohesion: share interests and concerns via media (most obvious at times of crisis) Services the economy: market reports, business news, especially helps advertising (sell products and produce jobs) Individual Functions: (Bus Passes Facilitate Student’s Exploration of Reality) Guide our behavior: how to dress, what to buy, see how characters behave in various situations Guide our understanding: gives us knowledge of the world, helps define reality o “mean world” system: direct relationship between how much tv people watch, and how scared they are of the world Create self-concept: identify with certain people/characters, see role models, reinforces our values Professional tool: keep up with the field, market reports Facilitate social interaction: gives people things to talk about Substitute for social interaction: tv shows “talk” to you, especially morning shows 1
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Emotional release: entertains, relaxes, respite from boredom Ritualize life: reading the paper in the morning, gives sense of order and security Books most specialized media most influential, long-term Growth printing press: big factor, let distribution grow rapidly dime novel: cheap and affordable, helped make books a part of “mass” media 4 Important elements in 20 th century growth (Big Corporations Enjoy Paperbacks) o book clubs: high volume, local or nation o paperbacks: cheap to make and buy, more convenient to carry o large corporations: took over book publishing industry, interested in sales figures (high volume) o education: smart people read more, and also many books are sold for educational purposes Key Characteristics of Books Permanence: most of all media, last 100s of years, institutionalized permanent storage in libraries Reuse: higher than any other media, books re-read by many people Most personal: read at your own pace and leisure, experience your own interpretation and meaning
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CS10 Final Study Guide - Functions of the Mass Media Medium...

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