Sugar CRM_Commercial Open Source

Sugar CRM_Commercial Open Source - Commercial Open Source...

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Commercial Open Source Customer Relationship Management Clint Oram Open Source Project Director
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Confidential. Copyright © 2005 SUGARCRM All rights reserved SUGAR . CRM What is CRM? Who is SugarCRM? Why CRM and Open Source?
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Confidential. Copyright © 2005 SUGARCRM All rights reserved What is CRM? Customer Relationship Mgmt Business Process Automation Customer Insight 360º View of the Customer Customer Service Case Tracking Self-Service Knowledge Base Email Response Marketing Campaign Mgmt List Mgmt Email Marketing Sales (Sales Force Automation) Contact Tracking Opportunity Mgmt Quotas & Forecasting
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Confidential. Copyright © 2005 SUGARCRM All rights reserved History of CRM 1970 1995: Customer Service was CRM Airline call centers and the green screen 1992: Along Comes SFA The road warrior armed with a laptop Client-Server takes off 1997: Marketing Automation Debuts Spam is no longer just a breakfast food
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This note was uploaded on 03/12/2010 for the course ECON CRM taught by Professor Prof during the Spring '10 term at École Normale Supérieure.

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Sugar CRM_Commercial Open Source - Commercial Open Source...

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