Top CRM myth for mid size firms_2008-08-06

Top CRM myth for mid size firms_2008-08-06 - op CRM Myths...

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Unformatted text preview: op CRM Myths Top CRM Myths r Mid- ized Firms for Mid Sized Firms August 6, 2008 1 Myth #1: Mid-Sized Firms Don’t Need CRM 2 Myth: Mid-Sized Firms Don’t Need CRM act: he landscape is continually changing, Fact: The landscape is continually changing, making CRM more critical than ever before ¡ Economic conditions ¡ Law firm mergers and acquisitions – Profits per partner are determined y a firm’s ability to develop and by a firm s ability to develop and grow their business efficiently ¡ Accelerated recruiting of lateral partners y large firms by large firms ¡ Geographic expansion of competing mid-sized firms ¡ Clients consolidating their representation to a smaller number of firms ¡ Corporate counsel migrating from role to role 3 Myth: Mid-Sized Firms Don’t Need CRM act: ore than ever, mid- ized firms need to know who Fact: More than ever, mid sized firms need to know who their clients are and manage those relationships ¡ Who are our top clients? p ¡ Which of our clients are at risk? ¡ How do we communicate internally so that we meet the service expectations of our clients? ¡ hat are the growth opportunities for our What are the growth opportunities for our business, and what areas are shrinking? ¡ What is our market / geographic penetration? ¡ What does our prospect pool look like? 4 Myth #2: CRM is Too Complex for Mid-Sized Firms 5 Myth: CRM is too Complex for Mid-Sized Firms act: RM can be as simple or complex as ou ake it Fact: CRM can be as simple or complex as you make it ¡ CRM tools are designed to enable firm strategies and tactics ¡ Firms with a ‘keep it simple’ mindset are focusing on automating tasks that...
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Top CRM myth for mid size firms_2008-08-06 - op CRM Myths...

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