Opportunities in CRM Market 50134

Opportunities in - Title Opportunities in CRM Market Author Sanjay Kumar K Mota [email protected] Summary This article identifies Opportunities that

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Title: Opportunities in CRM Market Author: Sanjay Kumar K. Mota [email protected] Summary: This article identifies Opportunities that are available in CRM Market. Article: Earlier when Organizations large IT projects concentrated on Main Frames, ERP, MRP and SCM systems, a new concept of “Front Office applications” changed focus to Customers resulting in emergence of Customer Relationship Management (CRM) applications. CRM helped Organizations in improving efficiency and better services to Customers. CRM was the mantra for surviving in the competitive market by focusing on Customer needs. To help achieve this, there were many CRM solutions that came out in Market. Such solutions included generic CRM solutions focused on sales and services to Industry specific solutions that embedded the best practices for those industries. Such solutions helped Software developers and Software vendors in generating large revenues in terms of Sales and Implementation of such applications. Now most of the large Organizations have opted, implemented and more or less
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This note was uploaded on 03/12/2010 for the course ECON CRM taught by Professor Prof during the Spring '10 term at École Normale Supérieure.

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Opportunities in - Title Opportunities in CRM Market Author Sanjay Kumar K Mota [email protected] Summary This article identifies Opportunities that

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