CRM_challenges - CRM Challenges - Building an effective...

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www.crmnext.com CRMnext Knowledge Base CRM Challenges Building an Effective Strategy CRM strategies and implementation can deliver great benefits – but only if companies do it right. . Today, three out of every four companies are using, implementing or planning a CRM Solution . - AMR Research . 1 CRM Challenges - Building an effective strategy ustomer centricity is the key to success in any business today. Building lasting customer relationship is a strategic advantage. While these facts seem simple, businesses around the world have struggled with it. The key element of this crisis is the need to get a 360 view of the customers, hence massive investments in CRM solutions. If done right, these investments can help businesses increase their sales effectiveness, drive customer satisfaction, bottlenecks; all contributing directly to increased bottom line revenues. In 2003, CRM was the single most popular business initiative for companies around the world. This trend continued in 2004.Today, three out of every four companies are using, implementing or planning a CRM Solution. The question therefore is not whether to do CRM or not, but how to do it right. 0 1 2 1. Enterprise Application OUtlook for 2003: AMR Research, January 31, 2003 2. The Customer Management Application Spending Report, 2003-2004, AMR Research C
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www.crmnext.com CRMnext Knowledge Base Companies around the world have leveraged CRM strategies to gain competitive advantage. As more and more companies rush to implement CRM, precautions must be taken to do it right. It is approximated that 50-70% CRM implementations fail, depending on the Industry vertical. Hence, it is essential to identify the key challenges, address risks and build a strategy that can make your CRM successful. CRM is full of talk about strategy, but at the end of the day, someone has to lead the way and implement. Listed below are some practical tips to consider when building effective CRM strategies and implementation plans. Key Challenges
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This note was uploaded on 03/12/2010 for the course ECON CRM taught by Professor Prof during the Spring '10 term at École Normale Supérieure.

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CRM_challenges - CRM Challenges - Building an effective...

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