201 BS 1 Competitive Strategy--Key

201 BS 1 Competitive Strategy--Key - 201 Competitive...

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Unformatted text preview: 201 Competitive Strategy 1. A company relies heavily on vertical integration to compete in its product market. Its product market is wide and broad based. What type of strategy is the company using? a. low cost leadership b. differentiation c. focused low-cost leadership strategy d. a or c e. none of the above 2. A company competes by finding ways to reduce its customers cost. The companys customers are generally white males between the ages of 18 and 26. What type of strategy is the company using? a. low cost leadership b. differentiation c. focused differentiation strategy d. focused low-cost leadership strategy e. b or c f. none of the above 3. A company prides itself on its rapid response to customers unique manufacturing specifications. What type of strategy is the company using? a. low cost leadership b. differentiation c. focused differentiation strategy d. b or c e. none of the above 4. A companys competitive advantage is strongly based on its ability to improve the performance and quality characteristics of its product. The company is most likely using...
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201 BS 1 Competitive Strategy--Key - 201 Competitive...

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