Lecture_5___Blackboard_Strategic_Management

Lecture_5___Blackboard_Strategic_Management -...

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  1 Lecture 5 - Planning ESTABLISHING ORGANISATIONAL GOALS  Management Concepts, Semester 2, 2005 - - Dr Polly Parker
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  2 LECTURE OUTLINE organisational goals How goals facilitate performance The concept of strategic  management The role of competitive analysis in  strategy formulation
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  3 THE PLANNING  PROCESS Mission  The organisation’s purpose or fundamental  reason for existence Goal Future target or end result an organisation  wishes to achieve Plan Means devised for attempting to reach a  goal
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  4 THE PLANNING  PROCESS mission goals plans Goal attainment (organisational efficiency & effectiveness)
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  5 ORGANISATIONAL MISSION    ‘Planning builds on the organisation’s  mission, the organisation’s purpose or  fundamental reason for existence.’
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  6 ORGANISATIONAL MISSION Mission statement may: The fundamental reason for existence Broad statement that distinguishes one  organisation from another May address customers, products/services,  location, technology, concern for survival,  philosophy, self-concept, concern for public  image, concern for employees (David 1989)
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  7 NATURE OF  ORGANISATIONAL GOALS Benefits of goals Increase performance Clarify expectations Facilitate control Increase motivation Levels of goals Operational goals (base) Tactical goals (mid) Strategic goals (top)
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  8 LEVELS OF GOALS Top managers     Organisational perspective
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Lecture_5___Blackboard_Strategic_Management -...

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