Forum posting 4 - than it really is". From a cognitive...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
How do social categories relate to social stereotypes? Does social categorization always entail some degree of stereotyping? Social categorization is a method we use to group people sharing similar attributes and characteristics in order to reduce effort in our impression-formation and to predict past and future behavior. A stereotype is a type of social category. Defined by Lippman (1922), "a stereotype is an oversimplified picture of the world, one that satisfies a need to see the world as more understandable
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: than it really is". From a cognitive point of view, stereotypes are cognitive structures that contain beliefs about a group of individuals. Stereotyping always entails social categorization, however the opposite does not always hold true. Unlike categorization, stereotyping generally holds a negative connotation and usually provides untrue information. Stereotypes underlie emotional prejudice and motivate behavioral discrimination by ingroups toward outgroups....
View Full Document

This note was uploaded on 03/14/2010 for the course PSYCH 164 taught by Professor Staff during the Spring '08 term at University of California, Berkeley.

Ask a homework question - tutors are online