02.11.10 lec notes - 02.11.10 -Access is based on imagined...

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02.11.10 -Access is based on imagined moving -Image schemas: ex: burger, has connotical orientation, lower bun, higher bun, and stuff in between. But the texture, and color is not in the image schema -This is all very new, so question it!! ? Why do experts have a shift in their basic-level? It's still not the “shortest” name or the one learned the “earliest” Metaphors -in 1978, Lakoff taught a seminar on ling and art, one day student came in late crying, “hit a dead end street” with boyfriend, love in terms of journeys, made a list of phrases of love in terms of journeys We're spinning our wheels We're at a dead end ...bumpy ride Metaphorical Mapping Source domain: target domain journey: love travelers: lovers vehicle: relationship common destinations: common life goals impediments to motion: difficulties *** IMPORTANT : the mapping takes knowledge about the source (journey) and gives you knowledge about the target domain (love) -this mapping is in the circuits of your brain, not out in the world
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This note was uploaded on 03/14/2010 for the course COGSCI 101 taught by Professor Lakoff during the Spring '10 term at University of California, Berkeley.

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02.11.10 lec notes - 02.11.10 -Access is based on imagined...

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