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Unformatted text preview: 01.28.10 Categorization-We categorize all the time!-Ex: grocery store → -meat: diff animals, diff cuts, diff parts, diff nutritional value...-ethnic food: sub categories like Asian-milk: central type (whole), other types require more language (1%, fat free, chocolate, soy)-Multiple frames to categorize-These frames tell you how to categorize-Within a category there are better (more prototypical) examples than others-ex: English muffins in bread section-Branding is an attempt to make something a better example-when you say “milk” a “basic level category” you see an image-“chocolate milk” is a “sub level category” you see an image-“drinks” is a “superordinate category” and you don't get a mental image-superordinate category: very general frame-to see an image you must tap into the sensory motor system Classical Categories Aristotle: categories of the mind fit the cats of the world-in logic you have a predication (John is tall) there's a relationship between predication and the...
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This note was uploaded on 03/14/2010 for the course COGSCI 101 taught by Professor Lakoff during the Spring '10 term at Berkeley.
- Spring '10