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Unformatted text preview: 01.28.10 Categorization-We categorize all the time!-Ex: grocery store -meat: diff animals, diff cuts, diff parts, diff nutritional value...-ethnic food: sub categories like Asian-milk: central type (whole), other types require more language (1%, fat free, chocolate, soy)-Multiple frames to categorize-These frames tell you how to categorize-Within a category there are better (more prototypical) examples than others-ex: English muffins in bread section-Branding is an attempt to make something a better example-when you say milk a basic level category you see an image-chocolate milk is a sub level category you see an image-drinks is a superordinate category and you don't get a mental image-superordinate category: very general frame-to see an image you must tap into the sensory motor system Classical Categories Aristotle: categories of the mind fit the cats of the world-in logic you have a predication (John is tall) there's a relationship between predication and the...
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- Spring '10