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Unformatted text preview: much better and stronger Technology changing and weve been good Our reputation is bad (e.g., Vista) Information Technology will grow in importance Possible Options: Acquire United States companies Accelerate new technology development Decrease prices and profits to gain loyalty Sell more in emerging economies Contract and/or move to generics Expand by either vertical or horizontal integration Concentrate on drugs for aged or cancer. Set up alliances both domestic and international Spin off some areas Focus on one area; business, personal, academic, scientific, etc....
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- Spring '08