Lecture 3-Chapter 4

Lecture 3-Chapter 4 - Chapter 4 Product and Service Design...

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Chapter 4 Product and Service Design
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Major factors in strategy Cost Quality Time-to-market Customer satisfaction Competitive advantage Product and Service Design
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Increased emphasis on or attention to: Customer satisfaction Reducing time to introduce new product or service Reducing time to produce product
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Trends in Product & Service Design (Cont’d) Increased emphasis on or attention to: The organization’s capabilities to produce or deliver the item Environmental concerns Designing products & services that are “user friendly” Designing products that use less material
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Translate customer wants and needs into product and service requirements Refine existing products and services Develop new products and services Formulate quality goals Formulate cost targets Construct and test prototypes Document specifications Product or Service Design Activities
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Reasons for Product or Service Design Be competitive Avoid downsizing with development of new products Improve product quality Achieve cost reductions in labor or materials
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Development time and cost Product or service cost Resulting product or service quality Capability to produce or deliver a given product or service Objectives of Product and Service Design
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Sources of Product/Service Innovation Customers Managers Marketing Operations Engineering Basic research Applied research
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Steps in Developing New Products 1. Technical and economic feasibility studies 2. Prototype design 3. Performance testing of prototype 4. Market sensing/evaluation and economic evaluation of the prototype 5. Design of production model 6. Market/performance/process testing and economic evaluation of production model 7. Continuous modification of production model
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Steps in Developing New Products 1. Technical and Economic Feasibility Studies Determine the advisability of establishing a project for developing the product If initial feasibility studies are favorable, engineers prepare an initial prototype design
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Steps in Developing New Products 2. Prototype Design This design should exhibit the basic form, fit, and function of the final product It will not necessarily be identical to the production model
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Steps in Developing New Products 3. Performance Testing of Prototype Performance testing and redesign of the prototype continues until this design-test- redesign process produces a satisfactorily performing prototype
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Steps in Developing New Products 4. Market Sensing/Evaluation and Economic Evaluation of the Prototype Accomplished by demonstrations to potential customers, market test, or market surveys If the response to the prototype is favorable, economic evaluation of the prototype is performed to estimate production volume, costs, and profits If the economic evaluation is favorable, the project enters the production design phase.
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Lecture 3-Chapter 4 - Chapter 4 Product and Service Design...

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