9-23 - Evaluation of outcomes X Attitudes Behavioral...

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Festinger’s Cognitive Dissonance MAGNITUDE=(# of Dissonant Elements X importance)/(# of Consonant Elements X importance) Add on consonant elements-things consistant with your behavior 1. have to have illusion of free choice 2. voluntarily performed behavior, knowing consequences Festinger & Carlsmith (1959) Some paid $1, some paid $20, asked to lie after experiment to say it was fun and interesting (dissonance) Control-didn’t enjoy, $1 enjoyed the most, $20 doesn’t have strong dissonance, low. Same as participate in similar experiment Dissonance & Decision Making Behavior: Choose to go to MSU instead of Grand Valley State MSU Features Evaluation Status w/Final Choice Nat. Recogn. + Consonant Great football + C Expensive - Dissonant Large Classes - D GVSU Small classes + D Mr.Popularity + D Dry campus - C Close to home - C Axsom & Cooper (1985) Women that want to lose weight- 3 groups: control, low effort, high effort Fishbein & Ajzen’s Theory of Reasoned Action
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Unformatted text preview: Evaluation of outcomes X Attitudes Behavioral Intentions Behavior probability of outcomes Strength of norm X Norms modivation to comply evaluation of outcome 1 x outcome 1 probability evaluation of outcome 2 x outcome 2 probability evaluation of outcome n x outcome n probability Predicting behavior: “Drinking Alcohol” A) Attitude Toward “Drinking Alcohol”: Outcome Beliefs Outcome Probability Tastes good +4 .9 Relaxing +3 .6 Be Aggressive-8 .2 Have Hangover-4 .4 B) Norms for “Drinking Alcohol”: Norm Strength Motivation 2 Comply Parental (con) 8(-) +2 Peer (pro) 6+ +6 Exam 1: MONDAY ½ Multiple Choice & TorF ½ Short Answer Go through each experiment, write down who did it, with list of questions, why was it done, what were the researchers trying to show, what did they do-methodology, what did they find-results-no exact #’s will be asked....
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