10-5 - OCT5th...

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OCT 5 th Knowledge Activation – Accessibility x Applicability Where: Accessibility is the activation potential or readiness of some stored (available) knowledge  unit Applicability is the similarity or overlap between features of the stored knowledge unit  and features of the stimulus Chronic accessibility – individual difference / structure of your mind is defferent Ex>snake – stick tootsie role  snake ->   it’s a snake!            Magic wand antenna  A snake handler sees a long black shape assumes a snake because it right there on their  minds Temporarary(momentary) accessibility – priming “Watch out for sticks on the path!”   - stick  -> it’s a stick if someone says “watch out for your sticks on te path!”, you see a long black object,  stick’s there. A-L: adventurous, persistent, confident M-Z: reckless, stubborn, conceited Naming color with its different original color ex. Red with blue color font People primed  w/ positive words said Donald w good and vice versa w negative primers
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10/5/09 People as Faulty Computers: Knowledge Activation Class Data  a. list of words and we had to remember where “sweet” appeared 1. only 6 people thought that it didn’t appear, which is correct (most said that  it was in the 1 st  third) 2. same pattern with “needle,” which did not exist b.
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10-5 - OCT5th...

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