12-9 - People As Social Animals Wed, Dec. 9th Cultural...

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People As Social Animals Wed, Dec. 9 th Cultural Influences Individualism VS. Collectivism (Triandis, 1995) Individualist Society: The individual is the primary unit of focus; give priority to personal goals over group goals Collectivist Society: Social relationships are the primary unit of focus; give priority to goals of the group over the self Differences in Self-Beliefs Independent Self vs. Interdependent Self Fundamental Task: Pursue your autonomy differentiate yourself from the larger mass OR Fundamental Task: Promote harmony & unity in the group, affiliate with the larger group identity (Interdependent Self) 84% of Japanese describe themselves as “ordinary”, only 18% of Americans do so 96% of Americans describe themselves as “special”. Only 55% of Japanese do so. Americans more likely to use internal, abstract characteristics to describe self; Chinese more likely to use social roles to describe self (or to qualify internal characteristics) Attributions to situation vs. person Westerns show bias toward person Miller (1984): Hindus show bias toward situation Morris & Peng (1994): Cultural differences in non-human causal
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12-9 - People As Social Animals Wed, Dec. 9th Cultural...

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