Unit 6 - CRAFTING YOUR MESSAGE: THE PROCESS Fundamentals of...

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CRAFTING YOUR MESSAGE: THE PROCESS Fundamentals of Business Communication: Unit 6
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Unit Objectives To understand that the process of “writing” is the same whether for a document or a presentation To understand the steps in developing messages and vehicles To have strategies for drafting messages To understand how to revise messages for content, style and correctness To understand options for formatting messages To understand the importance of and techniques for proofing To understand resources available for traditional writing guidelines
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Steps in the Writing Process Planning Drafting Revising Formatting Proofing
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The Right Word " The difference between the right word and the almost right word is the difference between lightning and a lightning bug." --- Mark Twain
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Drafting the Message Breaking up the task Free writing Start in the middle and work out Clustering or mapping R http://freemind.sourceforge.net/ Outlining Storyboarding
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Clustering
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Mind Map
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Mind Map
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Mind Map
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Cubing Describe it: What does your subject look like? What size, colors, texture does it have? Any special features worth noting? Compare or contrast it: What is your subject similar to? What is your subject different from? In what ways? Free-associate it: What does this subject remind you of? What does it call to mind? What memories does it conjure up? Analyze it: How does it work? How are the parts connected? What is its significance? Argue for or against it: What arguments can you make for
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Unit 6 - CRAFTING YOUR MESSAGE: THE PROCESS Fundamentals of...

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