Class 10 2010 SC Johnson & Green Shoppers

Class 10 2010 SC Johnson & Green Shoppers - NBA 6030...

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Click to edit Master subtitle style 3/17/10 Day 10: Green Shoppers NBA 6030
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3/17/10 SC Johnson Greenlisttm Explain Greenlisttm What does it allow the company to do? What are the strengths and weaknesses of it? What should SC Johnson do with Greenlist? Why? What are the pros and cons of what you suggest?`
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3/17/10 SC Johnson Greenlist Conclusion Greenlist is a terrific tool for assessing both current and new products It has pushed the company by providing a metric that it can use to benchmark products over time Does it allow for leaps? Maybe. But, could it be tweaked so that it did more? How? Overall lessons? Hard work required to really assess products’ impacts
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3/17/10 Deloitte Study Methodolog y Findings and Conclusions Your Thoughts & Questions
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3/17/10 Deloitte Approach Their strengths: Geographic coverage and sample size (6,498 shoppers) Real-time, rather than retrospective Actual purchasing decisions, rather than intentions Weaknesses: Hard to know why some purchases were made “Sustainability”?
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This note was uploaded on 03/16/2010 for the course NBA 6030 taught by Professor Dowell during the Spring '10 term at Cornell.

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Class 10 2010 SC Johnson & Green Shoppers - NBA 6030...

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