Class_13_2010_Nike - Sustainable Global Enterprise NBA 6030...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style 3/17/10 Sustainable Global Enterprise NBA 6030 Spring 2010 Class 13
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3/17/10 Plan Nike Case Chapter 5 Exit Stage Left
Background image of page 2
3/17/10 Diagnosing Nike What are the critical issues that have stalled the Nike World Shoe Project?
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Click to edit Master subtitle style 3/17/10 What should Tom Hartge recommend to senior Discuss in groups (10 minutes) Highest priority recommendations
Background image of page 4
3/17/10 What Happened? World Shoe Project: “alive in spirit.” efforts to sell high-end product in emerging markets concept never spread beyond initial large cities business model never came together Phil Knight claims to be a big fan of the effort When asked what caused its demise, he responded “politics”
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3/17/10 BoP BoP: Your thoughts and questions Points to consider: What companies are most likely to attempt it? Why can it work? What’s the current “Best Practice?”
Background image of page 6
3/17/10 What Makes BoP Participation More Likely? Proactive
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/16/2010 for the course NBA 6030 taught by Professor Dowell during the Spring '10 term at Cornell University (Engineering School).

Page1 / 20

Class_13_2010_Nike - Sustainable Global Enterprise NBA 6030...

This preview shows document pages 1 - 8. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online