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Unformatted text preview: Marketing Investing and financing Strategic analysis Product differentiation versus low-cost leadership Integration within the value chain Geographic diversification Industry diversification Bibliography Annual report and 10-K (most recent calendar or fiscal year) S&P company reports (ask me for them) Financial press (at least two substantive articles from reputable sources) AT A MINIMUM, YOU MUST USE ALL OF THESE SOURCES IN YOUR ANALYSIS; CITE THEM IN THE TEXT OF PART A AND LIST THEM IN THE BIBLIOGRAPHY. Part B 25 points Prepare common-size and percentage-change balance sheets and income statements for your target and comparable companies, together with interpretative comments . Follow the format shown in the sample for The CocaCola Company. Use actual captions from your companies audited financial statements....
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This note was uploaded on 03/17/2010 for the course ECON 118 taught by Professor Loster during the Spring '07 term at UCSB.
- Spring '07