conjoint - design Brand PRICE Approved?GuaranRank A 1 1.19...

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Unformatted text preview: design Brand PRICE Approved?GuaranRank A 1 1.19 No No 13 A 2 1.39 No Yes 11 A 3 1.59 Yes No 17 B 1 1.39 Yes Yes 2 B 2 1.59 No No 14 B 3 1.19 No No 3 C 1 1.59 No Yes 12 C 2 1.19 Yes No 7 C 3 1.39 No No 9 A 1 1.59 Yes No 18 A 2 1.19 No Yes 8 A 3 1.39 No No 15 B 1 1.19 No No 4 B 2 1.39 Yes No 6 B 3 1.59 No Yes 5 C 1 1.39 No No 10 C 2 1.59 No No 16 C 3 1.19 Yes Yes 1 A? B? Brand 1?Brand 2? 1.19? 1.39? Approved?Guarantee?Rank(1Rank(1=Forecast 1 1 1 13 6 6.5 1 1 1 1 11 8 7.67 1 1 17 2 1.83 1 1 1 1 1 2 17 17.67 1 1 14 5 6.33 1 1 3 16 16 1 1 12 7 7.83 1 1 1 7 12 12 1 9 10 9.67 1 1 1 18 1 0.33 1 1 1 1 8 11 10.5 1 1 15 4 5.17 1 1 1 4 15 14.5 1 1 1 1 6 13 12.67 1 1 5 14 12.83 1 1 10 9 8.17 1 16 3 2.83 1 1 1 1 18 18.5 Alpha 1.45 New Comp A? B? Brand 1?Brand 2? 1.19? 1.39? Approved?Guarantee? Actual SharePredicted 1 1 1 3.67 0.09 1 1 1 1 12.67 0.55 1 9.33 0.36 A B C D E F G H I J K L M N 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 SUMMARY OUTPUT Regression Statistics Multiple R 0.99 R Square 0.98 Adjusted R 0.97 Standard E 0.95 Observatio 18 ANOVA df SS MS F ignificance F Regression 8 476.33 59.54 65.62 Residual 9 8.17 0.91 Total 17 484.5 Coefficientstandard Erro t Stat P-value Lower 95%Upper 95%Lower 95.0% Upper 95.0% Intercept 4.83 0.64 7.61 3.4 6.27 3.4 6.27 A?-4.5 0.55-8.18-5.74-3.26-5.74-3.26 B? 3.5 0.55 6.36 2.26 4.74 2.26 4.74 Brand 1?-1.5 0.55-2.73 0.02-2.74-0.26-2.74-0.26 Brand 2?-2 0.55-3.64 0.01-3.24-0.76-3.24-0.76 1.19? 7.67 0.55 13.94 6.42 8.918....
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This note was uploaded on 03/17/2010 for the course ACCT acct 4360 taught by Professor Robert during the Spring '10 term at DeVry Colorado Springs.

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conjoint - design Brand PRICE Approved?GuaranRank A 1 1.19...

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